What a Brand Identity Refresh Can Do for You
Perhaps your brand has been on the market for a few years and looks a bit tired? Maybe you didn’t get your branding right the first time and are struggling to assimilate with your market? Either way, a brand identity refresh can do wonders for your business!
As the name suggests, a brand refresh is simply giving your business and its in-market face a makeover so that you can update and renew your identity in the marketplace. A corporate brand refresh can be as simple as just tweaking the logo or updating your colour palette. How complex this process can be is based on the degree of changes needed to achieve your new goals and preferred look and feel. A brand refresh allows your company to modernise and become relevant in the marketplace again.